Watch videos by Sogeti VINT related to The App Effect:
Chapter 1 – What’s app…?
Imagine the situation. For years you have been the trend-setter in the market , and then suddenly a complete outsider becomes the new favorite. Out of the blue, your sales evaporate. This happened to Nokia, Samsung, BlackBerry-maker Research in Motion and every other smartphone manufacturer when Apple introduced the iPhone in 2007. Read more >